Market research is the foundation for all other activities and it is performed mainly to collect qualitative and quantitative information required for other phases of product life cycle.

Market research can be done by the following methods:

• Primary – Collect information directly from the sources
  • Interviews – Customers, Partners, etc.
  • Surveys
  • Networking and Trade shows
  • Feedback on existing products etc.
• Secondary – Collect information for analysis from already published data
  • Internet search
  • Analyst reports
  • Social media trends – Twitter, Facebook etc.
  • Media articles, Press Releases etc.

Product Marketing Manager shall decide the combination of methods to be adopted for market research based on the objective, the phase and the perceived effectiveness for the purpose.

Roles & Responsibilities:

Trigger/Entry Criteria:

Request for Market research with specific purpose (Opportunity Assessment, Business Plan, Product Strategy etc.)